Psynergy Mental Health
Psynergy Mental Health has been one of the most significant branding exercises I’ve undertaken, and certainly one with the most wide-reaching and worthwhile intent.
Psynergy are a team of clinicians and scientists advancing the way mental health conditions are screened and handled in the workplace. They provide individualised mental health profiles to organisations, combining both subjective and objective measures for improving mental health in a specially tailored Mental Wellness Programme.
The logo needed to be clean, corporate but welcoming.
The rounded font and fresh colours worked well and integrate with the portrayal of a ‘journey’ from a ‘troubled’ neural landscape on the left, through a set of controlled pathways to a more positive outcome on the right (with the green brain graphic). Both are supported by healthcare ‘hands’ fashioned from the two Ys in the name.
This image lent itself easily to the subsequent presentation documents and other collateral we designed. This was also augmented by various isometric character assets, sometimes redrawn and re-imagined into different set-ups and illustrations throughout.
LOGO
